Tracey is the founder of TechGirlz, a 501(c)3 nonprofit dedicated to reducing the gender gap in technology occupations. She is also a founding member of, and Chief Marketing Officer for, Chariot Solutions, a Philadelphia-based Java and open source software development and consulting firm. Tracey has created the branding and marketing strategy for Chariot, helping it to grow from 10 employees in 2002 to 50. She is also responsible for managing the strategic planning process, as well as spearheading Chariot’s sales efforts.
After graduating from Drexel, Tracey started her career in retail management and advertising sales. She learned about lead development, marketing, and distribution in these roles, but what she really learned was that she’s an entrepreneur at heart. In 1996, Tracey bought a New Jersey-based child transportation company called KangaKab. In 1999, with revenues at $2.5 million and having started a branch in Pennsylvania, Tracey sold KangaKab. As the director of sales & marketing for accounting software provider Skylight Systems, Tracey developed and executed marketing and channel efforts around one of the first-ever hosted accounting products. This program supplemented the existing sales of RFS, Skylight’s server based flagship product. It was very early on for the web-hosted software concept, but several firms began to use this product for their clients.
Tracey is also the founder and current chair of the Emerging Technologies for the Enterprise Conference, (ETE), which is held in Philadelphia each year. ETE attracts world-renowned thought leaders in cutting-edge technologies and serves as a community forum for regional technology companies. Tracey is one of the founding board members of Philadelphia Startup Leaders, a regional organization dedicated to growing technology startup businesses.
December 13th, 2016 | 33 mins 45 secs
entrepreneurship, gender gap, techgirlz, tracey welson-rossman, training
Entrepreneur and marketing executive Tracey Welson-Rossman founded TechGirlz — a nonprofit dedicated to overcoming technology's gender gap through hands-on training workshops for middle school-aged girls.