It’s the term developers use for the document that helps determine what new features will go into a piece of software.
But it’s also the perfect metaphor for the kind of tool that Earl Knight wants to build to help his customers navigate social media.
This former professional basketball player has worked all over the world, and learned that what we post online can have an even more meaningful impact in our local communities than on the global stage. And he’s assembled a team to help businesses learn how to harness that knowledge to get more people through their doors.
It’s the story of GoBABL, coming up next, on The Build.